Allure Cavalière

Words from Allure Cavalière: "Two years ago, I wanted to create what I had been missing: sports underwear that is both beautiful, feminine, and comfortable.

Combining the codes of lingerie with those of sportswear was a genuine desire. I thus created a community of female riders around me to co-create the products.

Issues like support problems, compressed breasts, irritations, bleeding after sessions... and so many other problems related to horseback riding and sports in general!

There are 600,000 licensed members in the FFE and over 500,000 women, which is 85%... that's huge. So I thought it was time to take action. To act for women riders, athletes, and passionate individuals, but also to act for the environment.

I surrounded myself with a consultant in ethical fashion, a stylist, a pattern maker, and one of the leaders in lingerie today: the factory and group CHANTELLE. Together, we created three sports products that are technical, comfortable, and eco-friendly, addressing the previously mentioned issues.